Juice Digital Ltd

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Social media marketing is revolutionising the way business find and keep customers. Juice Digital is one of the leading specialist agencies in the UK.

Vive le Social Media Marketing

Some of the most persistent reasons our fellow marketing communications professionals give for giving social media a low priority centre on relevance. "My organisation's not ready for it. It's not such a big deal in B2B. We haven't established a Social Media Policy yet. Our clients are not open enough." Depiction of the tricolour in the hands of a sans-culotte during the French RevolutionThe eighteenth century French aristocracy thought much the same thing but there simply wasn't enough cake around to feed the peasants. Either that or they thought it would be a great subject for a musical. Anyway, Robespierre had the last laugh. Sacré bleu!On this occasion, the heel-dragging, hard-drinking, curmudgeonly mainstream (analogue) media have already signed-up as sans-culottes. A significant majority are born-again bloggers, Facebook fanatics and Twittering twits.A friend in traditional PR bought me a drink at the weekend. That was notable enough but she told a story about stalking the same set of journos, and more recently bloggers, for years. The relationship was very professional and buttoned-up, but ultimately professionally productive and mainly used email and texts.In the last six months, she has become friends with/followers of most of them on a number of social media sites. The relationships have blossomed, stopping short of impropriety but intimate enough to allow them to socialise and become, in some cases, genuine friends.They follow each others' Tweets, ‘friend' each other on FaceBook, exchange personal and business recommendations, show interest in each others' spouses and children. And, she gets significantly more high-quality coverage for her clients.This is social media networking at its best. It is, of course, a different subject entirely to Social Media Marketing. The latter is more about using social media to create and syndicate sympathetic corporate content, something the PR world is still struggling with.However, it exploits the fact that this is how people now use the Web. Not so much from a search engine page but more from a social media homepage. It's about making connections with people.To drag your feet in exploiting this new phenomenon is to cede ground to a flexible and lively competitor. It is plannable, measurable and effective. Just get there before your competitors twig. Or is that Tweet?

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Social Media Marketing Social Media networking Search Engine Optimisation Digital Marketing

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